Tuesday, April 21, 2009

StubHub: Your Bargain Basement Ticket Provider?

Got this little link sent in by frequent contributor Stan:
On Sunday, StubHub.com listed $500 Legends Suites seats down the left-field line, in Section 27B, row 8, for $225 each Monday night, and $850 Legends Suite seats behind the Yankees dugout, in Section 16, row 9, for $275 apiece. Field level seats in Section 117B , row 15 that originally sold for $325 each were available for $114 apiece.
Now if part of the justification for higher ticket prices at the new park was higher dollar ticket resales on StubHub, would that mean lower dollar resales would mean lower ticket prices? The Yankees seem to have back themselves into a corner... lower prices and you'll tick off your largest current ticket consumers. Don't, and keep the seats empty and watch them get blown out on StubHub for pennies on the dollar.

If the past is any indicator, Mets and Red Sox tickets would sell for a huge premium above face value which could in fact balance out to an "average" ticket price at or around face value. However one would think the demand for great seats at the brand new ballpark would be high enough to see sellouts and large demand.

The fact that this isn't the case should tell the Yankees something.

Before anyone asks, yes, I am in the camp that hopes to see more empty seats right up front and packed cheap seats until the team wakes up and gets the message. Sell your luxury boxes to the corporate fan, but pack your seats with the loud, stadium-shaking fanatics that have graced your ballpark and cranked the turnstiles over 4 million times per year in recent seasons. They're the real reason you were able to build this new behemoth. Where do you think all that money came from?

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posted by Mr. Faded Glory @ 12:08 AM   1 comments


At 4/21/2009 7:50 AM, Blogger Lisa Swan said...

Mr. Faded Glory, I found Main Outfield tickets, which retail for $60 on the day of the game, on StubHub for $12 each. What's more, is that Ticketmaster also offered me a discount on Yankee tickets!

Here's my blog entry about it:



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